Senior Manager, Event Content Program Management & Operations

Senior Manager, Event Content Program Management & Operations Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible or Remote Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Role Overview You thrive where structure meets scale. You can orchestrate hundreds of interconnected content deliverables across global programs, spot downstream dependencies before they impact execution, and bring operational clarity to fast-moving, high-visibility initiatives. If that sounds like your ideal Wednesday, keep reading. The Senior Manager, Event Content Program Management & Operations partners with the Flagship Programs and Event Content leadership to establish structured event content operating models and deliver flawless execution across ServiceNow’s most visible marketing moments: Knowledge, World Forums, and AI Summits. This role goes beyond session and presentation management. You will drive end-to-end program management of complex content ecosystems spanning content strategy, keynote content management, session recommendations, presentation quality, on-site demo signage, and recurring content updates that reflect the latest product roadmap innovations and announcements. You own the full event content lifecycle — from pre-event planning and content availability through live execution and post-event operations — across ServiceNow’s first-party flagship programs. You will be the operational backbone of the event content function, a trusted partner to the Flagship Programs leader, and a collaborator across the broader PSM Launch Office & Flagship Programs leadership team on special projects and initiatives that don’t fit neatly into a single function. You don’t need a clean handoff to get started, and you’re just as effective owning five things at once as you are going deep on one. This is a high-impact, high-visibility role for someone who is energized by building, thrives in complexity, and brings a rigorous, PMP-style approach to execution at scale.

Event Content Program Management & Execution (50%) Own end-to-end program management of event content operations across multiple concurrent programs including Knowledge, and tier 1 3rd party events (such as, MSFT Ignite, AWS re:Invent and more). Lead the ongoing communication and activation of strategic event narratives across stakeholders, teams, and customer-facing channels. Orchestrate execution across workstreams including Product Marketing, Events, Regional and Field Marketing, and Customer Marketing. Own the annual third-party event planning recommendation process, project managing PSM’s assessment and prioritization of external event participation across the portfolio. Manage event-to-event content availability, ensuring the right content is identified, prepared, and accessible across Knowledge, and tier 1 3rd party events. Manage complex content portfolios and quarterly refreshes reflecting the latest product innovations and announcements. Ensure alignment between corporate narrative messaging strategy and content execution across all sessions and supporting touchpoints. Drive cross-functional accountability to deadlines, deliverables, and dependencies. Lead program-level cadence including weekly stakeholder updates, timeline and deliverable tracking, and risk escalation.