Creative Producer
JetBlue Airways
- Location
- Long Island City, NY, US, 11101
- Work model
- On-Site
- Level
- Mid
- H-1B history
- 11 approvals (FY2023)
About this role
Position Summary: JetBlue Corporate Communications is looking for a Creative Producer to join our team. In this role, you will work closely with our Creative Manager, as well as the broader Corporate Communications team. You will collaborate with Corporate Communications, Marketing, and other teams throughout JetBlue to create dynamic and engaging visual content, with a primary focus on compelling video storytelling supported by graphic design, photography, and digital creative assets. The Creative Producer will be responsible for all aspects of original video creation and production that bolsters JetBlue's reputation and is distributed internally and/or externally through the HelloJetBlue intranet, On The Fly mobile app, email, events, JetBlue social channels, and other channels as needed. The Creative Producer will lead end-to-end video production, from concept development and pre-production through shooting, editing, delivery, and optimization across channels. This role will also create or adapt supporting visual assets including motion graphics, title treatments, presentation visuals, and social-first creative to complement video productions and strengthen JetBlue's visual storytelling. As business needs require, this role will also occasionally support graphic design, presentation, photography, and event-related creative needs as business needs require. The ideal candidate is a creative thinker with strong organizational skills and demonstrated expertise in visual storytelling. You bring exceptional video production skills complemented by experience in graphic design and are comfortable moving between editing a leadership video, designing an executive presentation, creating event graphics, and developing social-first creative assets. Success in this role requires producing compelling video content while creating polished visual communications that help tell JetBlue's story. This position reports to the Creative Manager, Corporate Communications. Essential Responsibilities:
Partner with the Creative Manager to develop visual concepts and creative solutions that support JetBlue's strategic priorities and storytelling efforts. Shoot, produce, and edit original video from concept to completion. Proactively pitch original video concepts and series aligned to strategic business priorities. Assist in pre-production and planning responsibilities including, but not limited to, scripts, storyboards, location scouts, casting, project schedules, securing proper equipment, release forms, and finalizing all other preparations for production. Assist in all aspects of production including, but not limited to, setup, operation and breakdown of sound, video and lighting equipment, conducting interviews, following shot lists, identifying opportunities for supporting b-roll, coordinating and directing others on set, handling rights issues and releases, and addressing on-set client or participant requests. Attend events and key reputational activations to capture original video footage, b-roll, photography, and interviews, often editing a final video on-site timed to news events. Collaborate with contracted production companies or freelancers on projects as needed, providing creative guidance and helping to orchestrate production logistics. Bring a social-first perspective and experience to produce and edit original video treatments and concepts, including GIFs and animation, ensuring top-quality production value and editing for each video. Recommend and implement updates and improvements based on new production technology and animation/graphic trends. Translate complex business information into compelling visual communications, including infographics, charts, and presentation materials. Create motion graphics, title treatments, and supporting visual elements for video productions and live events. Capture and edit photography for internal communications, events,