Growth Marketing Specialist

We're looking for a Growth Marketing Specialist to help solve one of Turo's hardest marketplace problems: supply constraints in key Canadian markets. This role drives execution of the top-of-funnel supply acquisition engine, from awareness through conversion, in partnership with the Marketplace Growth director, and is focused on building scalable, cost-efficient ways to bring high-quality hosts onto the platform. You'll operate at the intersection of data, experimentation, and execution, testing new channels, optimizing conversion, and shaping how Turo attracts the next generation of hosts across Canada.

Plan, launch, and evaluate paid channel experiments (e.g., paid social, sponsored content, with emerging channels like audio tested opportunistically) to identify scalable, cost-efficient supply acquisition channels. Build and maintain a structured roadmap across creatives, targeting, offers, and messaging. Drive continuous improvement of the "List Your Car" landing page with a focus on conversion and attracting multi-car and expansion-minded hosts. Partner with Turo's Creative department to test new value propositions and creative tailored to different host segments, including bilingual (English/French) creative for the Quebec market. Source, craft, and amplify compelling host stories to drive organic interest and credibility in hosting on Turo, leveraging Canadian media and content partners. Analyze performance using clear success metrics (CAC, conversion rates, quality signals) and translate insights into action, ultimately in service of growing active supply in priority Canadian markets.

2–4+ years of experience in growth marketing. B2C marketplace or platform growth experience is a strong plus. Strong analytical mindset with comfort interpreting data and making tradeoffs. Bias toward action, able to launch tests quickly, learn fast, and iterate. Experience working in or around marketplaces is a strong plus. Clear communicator who can collaborate cross-functionally. Bonus if you have Comfort working in a bilingual (English/French) market is a plus. Quebec market experience is also a plus. For this role, the target base salary range in Toronto is $66,000 - $82,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.   Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.    Turo Recruiting Scam Alert: We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com . Candidates can also report suspicious activity to the FTC or other appropriate