GTM Lead - CTV - Samsung Ads

Summary The Role EMEA Ads Product & Go-To-Market is an integrated function bringing together product and commercial talent to own the full product and commercial lifecycle of Samsung Ads products in EMEA. The GTM Lead, CTV sits within the Ad Experiences domain team and is the go-to-market authority for Samsung’s native home screen ad formats - one of the most distinctive and high-impact advertising solutions in the Samsung ecosystem. Working in close partnership with the Native TV Ad Formats Product Lead, this role owns the end-to-end go-to-market strategy for native home screen formats from value proposition and narrative development through to sales enablement and market adoption. We are looking for a seasoned go-to-market specialist with experience in the ad tech industry, video, TV and/or CTV advertising, and expertise in bringing ad products to market with end-to-end ownership of product-market fit and go-to-market strategy. The ideal candidate will have pan-European experience in media and ad tech, strong attention to detail and communication skills, a creative storyteller with the ability to simplify complex topics, and the ability to effectively collaborate, establish relationships, and influence stakeholders and leaders across multiple functions and seniority levels. Role and Responsibilities Your key responsibilities GTM strategy and activation - native home screen formats Own the end-to-end go-to-market strategy and activation for Samsung’s native home screen ad formats in EMEA. This includes building the core value proposition, narrative, and positioning to effectively bring products to market, as well as defining the measurement frameworks to measure impact and success. Voice of the customer Act as the conduit between EMEA client-facing teams, the Head of Ad Experiences Product & GTM, Global P&E, and other internal support teams. Synthesise market requirements and craft POVs on product-market fit - what the market needs from native home screen formats and how best to position what exists - and drive these into the product feedback loop to influence the roadmap. Product feedback loop Build the frameworks to track and measure the adoption of native home screen ad products. Capture advertiser feedback and own the process of delivering market intelligence to the Native TV Ad Formats Product Lead and Global P&E to inform the product roadmap. Holistic “All Samsung” go-to-market Contribute to a unified Samsung Ads value proposition that positions native home screen formats as part of a comprehensive media ecosystem. Ensure all collateral reflects a cohesive Samsung Ads story, elevating the brand from individual ad products to a full ecosystem play. Work closely with the Head of Ad Experiences Product & GTM to ensure consistency of narrative and positioning across the Ad Experiences domain. Sales enablement and partnership Drive consistency and clarity in how EMEA talks about native home screen ad products and solutions. Build and maintain high-quality sales materials including pitch decks, one-pagers, narrative frameworks, product documents, FAQs, objection handling guides, and vertical-specific collateral. Maintain a strong relationship and tight feedback loop with the sales organisation to identify market friction points, training gaps, product issues, and collateral needs in real time. Thought leadership Be the subject matter expert for native home screen formats and CTV advertising in EMEA. Maintain a deep understanding of Samsung’s product capabilities, broader industry trends, and the competitive landscape, and create materials that educate client-facing teams on key topics within the native and connected TV advertising space. What we need for this role To be successful, you will possess the following skills and attributes: 7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry. Proven track record of