Growth Marketing Director

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on  Instagram  and  X ! Your New Role... CNN is seeking a Growth Marketing Director to lead the development, launch, and scaling of new subscriber growth opportunities across emerging audiences, products, and markets.  This new role will serve as the marketing lead for strategic growth initiatives including international expansion, new subscription products and audience development opportunities such as students, military, and other high potential segments. Working at the intersection of strategy, product, marketing, and analytics, this individual will help identify where CNN can grow next and build the go-to-market plans required to turn those opportunities into meaningful subscriber and revenue growth.  The ideal candidate combines strong consumer marketing fundamentals with an entrepreneurial mindset. They are equally comfortable synthesizing market research, developing positioning and audience strategies, building launch plans, briefing creative teams, and optimizing performance after launch.  Reporting to the VP, Growth Marketing, this role will partner closely with Research, Strategy, Product, Editorial, Brand Marketing, Partnerships, and Analytics teams to bring new growth opportunities to market.

Accountabilities... New Growth Opportunity Development  Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize growth investments.  Develop business cases, audience strategies, and go-to-market recommendations for new initiatives.  Go-to-Market Strategy & Launch Planning   Own end-to-end go-to-market planning for new products, audiences and markets.  Develop positioning, messaging frameworks, audience segmentation, customer journeys and launch plans.   Define pricing, packaging, promotional strategies and value propositions in partnership with Strategy, Product and Growth leadership.  Ensure launches are supported by integrated marketing plans across acquisition, engagement, and retention channels.  Audience Development & Consumer Insights   Translate research and market intelligence into actionable audience strategies.  Develop target personas, audience segmentation frameworks and customer value propositions.  Identify consumer needs, barriers, and motivations to inform product and marketing decisions.  Partner with Analytics and Research teams to evaluate market potential and measure performance.  Creative & Campaign Development   Brief and partner with Brand, Creative, Design, and Copy teams to develop compelling campaign assets and experiences.  Ensure marketing creative effectively communicates the value proposition to target audiences.  Collaborate with integrated marketing teams to coordinate launch activities across channels and touchpoints.  Growth & Lifecycle Management   Partner with centralized paid media, CRM, lifecycle, and channel teams to