Measurement Lead (tvScientific)

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The Measurement Lead for tvScientific will own how we quantify, communicate, and optimize the impact of our CTV and performance TV investment. You will build the measurement framework for Pinterest + tvScientific, partner closely with Sales, CS, Product, and Analytics, and turn complex data into clear narratives that drive client decisions and revenue growth.

• Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality, attribution, MMM, and test-and-learn playbooks

• Design and operationalize standard reporting, experimentation frameworks, and learning agendas for priority advertisers

• Partner with Sales and CS to diagnose performance, craft insights, and package results into compelling client-ready stories and recommendations

• Collaborate with Product, Engineering, and Analytics to ensure Pinterest ⇄ tvScientific data quality, governance, and scalable pipelines for measurement

• Create repeatable templates - dashboards, one-pagers, and QBR materials - that make measurement easy to use for customer-facing teams

• Proactively identify measurement gaps and new opportunities, including new lift methodologies, vertical benchmarks, and creative/landing page insights

• Leverage AI-powered tools and workflows to accelerate insight generation, automate measurement reporting, and surface patterns across large datasets at scale

• Serve as the internal SME for tvScientific measurement: educate GTM teams, support strategic pitches, and represent the program in cross-functional forums

• 7+ years in marketing science, media analytics, or performance measurement at a platform, DSP, TV/CTV partner, or analytics consultancy

• Deep hands-on experience with incrementality testing, attribution, and performance diagnostics for digital and/or CTV campaigns

• Strong SQL/Excel skills and familiarity with BI and visualization tools; able to QA and interpret complex datasets

• Excellent storyteller who can translate noisy, technical results into simple narratives and actionable client recommendations

• Proven track record working cross-functionally with Sales, Product, and Engineering to launch and scale measurement programs

• Comfortable operating in under-resourced, 0→1 environments with a bias to action and the ability to independently prioritize

• Bachelor’s degree in a