Director, Head of Art Direction

The Head of Art Direction is responsible for leading the creative vision, development, and execution of photography and video content across all customer-facing marketing channels. This role will work in close partnership with the GVP of Creative Marketing, Head of Brand Design, Creative Services and other cross-functional creative teams, to develop compelling on-model, campaign, and motion content that strengthens the Belk brand, supports business objectives, and drives customer engagement. The position oversees the creative direction of campaign photography, video production, lifestyle content, social-first assets, promotional marketing, and brand storytelling initiatives. This leader combines strategic thinking with hands-on creative expertise to evolve Belk's visual identity while delivering high-quality content that supports key marketing initiatives, seasonal campaigns, omnichannel experiences, and growth objectives. ESSENTIAL FUNCTIONS Partner with Creative and Marketing leadership to develop and execute photography and video strategies that support brand and business objectives. Evolve and maintain Belk's photographic and motion visual identity across all customer touchpoints. Monitor industry, retail, fashion, lifestyle, and digital content trends to identify innovative creative opportunities. Lead creative execution for on-model, editorial, lifestyle, campaign, e-commerce, social, and promotional photography and video content. Partner with Marketing and Creative teams to support key launches, hero campaigns, retail initiatives, influencer collaborations, brand events, and tentpole marketing moments. Direct all aspects of photo and video shoots, including lighting, composition, talent direction, posing, movement/blocking, and narrowing image and footage selection. Support photography and video budget management and vendor relationships to maximize creative impact and operational efficiency. Provide creative direction throughout pre-production, production, and post-production to maintain visual quality and consistency. Review and approve final imagery, video edits, and retouching to ensure alignment with brand standards. Ensure all photography and video assets are delivered accurately, on time, and according to brand standards. Support the development of omnichannel marketing initiatives across digital, social, retail, print, broadcast, and emerging platforms. Help establish photography and video standards, workflows, and best practices that support efficient, high-quality content creation. Serve as a key creative partner in maintaining and evolving the brand's visual identity across photography and video. Champion innovation in photography, motion, editing technologies, and AI-enabled creative tools while maintaining authentic brand representation. Portfolio (photo and video) and social media handles are required for consideration. Required for All Jobs Performs other duties as assigned Complies with all policies and standards QUALIFICATIONS EDUCATION Bachelor's Degree in marketing, Advertising, Design, Visual Communications, Photography, Fine Arts, or related field, required. WORK EXPERIENCE 10+ Years professional experience in photography, art direction, creative leadership, brand marketing, or related creative disciplines, required. 5+ Years leadership experience managing creative teams, agencies, freelancers, and production partners, required. 3+ Years retail and brand experience developing photography and video content for retail, fashion, lifestyle or consumer brands, required 3+ Years experience directing large-scale brand campaigns, seasonal storytelling, product launches, and integrated marketing iniatives, required. KNOWLEDGE, SKILLS & ABILITIES Demonstrated expertise in photography, video production, visual storytelling, lighting, composition, and post-production workflows. Excellent communication, presentation, and relationship-building skills. Ability to translate business objectives into