Manager, Consumer Products - Home & Baby

Manager, Consumer Products - Home & Baby Full-time Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Team: The North America Consumer Products team delivers strategic category plans and drives licensing partnerships across Mattel’s portfolio of brands, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and UNO. We engage consumers by extending our iconic brands & franchises through consumer products. Job Description The Opportunity: Mattel is seeking a motivated Manager, Consumer Products to join our Consumer Products organization based in El Segundo, CA at our corporate headquarters. The Manager, Consumer Products will support the growth of the Softlines business through new initiatives and strategic focus areas. What Your Impact Will Be: May oversee multiple CP categories and/or subcategories. Supports the development & execution of licensing plans that include category strategy, contract ownership/licensee management and annual operating plans . Accountable for establishing and meeting or exceeding revenue plans for CP brands and categories. Established expert in assigned categories, influencing and providing guidance to Franchise, Product Development, and Approvals teams to ensure sales and creative materials developed support the commercial needs of the business and drives incremental revenue. Completes regular analysis of business opportunities in assigned categories, makes recommendations for consolidation. Defines category goals and communicates active projects to leader, retail development, creative, and franchise teams for transparency and seamless coordination. Coordinates with CP/Franchise retail development on cross-category programs, including CP roll-out/launch strategies. Works with commercial team counterparts (along with leader) to ensure toy adjacent licensed products complement vertical lines and coordinates cross-category pitch presentations at retail. Evaluates new business opportunities; whitespace analysis, monitors industry trends and collects available consumer insights (as available) to identify opportunities. Provides guidance to creative and franchise marketing teams on campaign prioritization and launch activation plans Analyze and summarize quarterly licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities Complete evaluation of potential new licensees; directs whitespace analysis and review of existing partnerships. Responsible for career development of team members. Foster a collaborative, inclusive, and growth oriented culture. Qualifications What We’re Looking For: 8+ yrs of related experience A passion for storytelling, brands and the power of play Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. Strong knowledge of licensing industry. Thorough understanding of the organizational structure and business objectives of licensees and other key business partners. Strong negotiation skills. Strong analytical and research skills and ability to identify trends. Effective project management skills. Thorough planning skills. Ability to foster relationships in a highly matrixed organization. Excellent presentation, interpersonal, verbal, and written communication skills In-office presence following