Manager Brand Communications, FB/BB/F1

Brand Communication Planning& Execution

Drive the development and execution of marketing strategies and marketing plans aligned with China business strategies and in line with global guidelines. Strong in creative, social, PR, and activation.  Creates integrated action plans for all Brand communications projects related to teamsports with the aim of maximizing brand and (new) product exposure while maximizing efficiency Proactively works with Product Marketing, Sports Marketing, Culture marketing and Retail Marketing teams in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding

Management

Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos Sources, establishes strong relationships and manages day-to-day activities with relevant agency partners and (media) vendors Provides briefings to the Creative Services to convey the desired retail presence and image at retail

Financial

Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan Suggests future Brand Communication budgets Negotiates and develops quotations with vendors by setting clear objectives and expectations Evaluates and recommends pricing levels for all Brand Communication purchases

Systems and Processes

Executes and tracks the Brand Communications plan Implements quality control systems for production of all materials containing adidas logo Co-ordinate all launches of relevant material with Category Merchandising team and Sales department Develops, maintains and co-ordinates processes with the Retail Operations Department and the Sales department that ensure timely (in-store) implementation around the country Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports Benchmarks on the progress in the brand perception of the consumers Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects Fully optimizes integration with other Communications disciplines such as PR and Creative Services

Others

Other job-related work assigned by supervising manager

Overall business performance Budget control Successful and Creative Launch Events Football/basketball/motorsport activation Social, PR and Media exposure of brand and product Grow market share Strong brand equity

On time launch of campaigns Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.) Integration of ideas with other disciplines Improved professionalism of the team Delivery on Initiatives identified by the Senior Management team Sell through target for related category

A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region Strong team player Very high level of integrity Communication skills, relationship management and empathy Negotiation skills Excellent creative/design/ art direction sense Fluent English and Mandarin required

Minimum of 3-5 years’ experience in the advertising or communication dept. Previous experience in advertising, PR, and Creative Services in China; Knowledgeable about teamsports, esp. football and basketball. An interest and desire to participate in and