Director, Integrated Ops - Affordability + RGMX

Summary: The Director – Integrated Operations (RGMX & Affordability) is the system-wide owner of Revenue Growth Management and Affordability strategy, accountable for delivering sustainable topline growth, margin expansion, volume, transactions, and share gains across the KO system.  optimised This role leads the design and execution of RGM frameworks, portfolio and pack-price architectures, pricing and promotion strategies, and affordability interventions—specifically countering insurgent brands across channels and price segments. The role serves as the  single point of accountability  for affordability strategy, OBPPC design, and economic value delivery, ensuring competitiveness and disciplined execution in partnership with bottlers.  Focus, Scope & Impact   Own and drive  system-wide RGM and Affordability strategy , linking inflation-led pricing, mix management, margin expansion, and share growth  Lead the  Affordability and Counter-Insurgent Brands agenda  through portfolio design, pack-price architecture, RTM choices, and execution models  Act as the integrator across  Commercial, Marketing, Finance, Supply Chain, Digital, and Bottling partners   Enable stronger NSR capture, higher basket size, improved purchase incidence, and optimized system economics at lower cost-to-serve  Key Responsibilities   1. Revenue Growth Management (RGM) & Pricing Architecture   Own the end-to-end  RGM agenda , ensuring revenue growth in line with inflation through channel, pack mix, trade, customer, and wholesale levers  Design and govern  BPPC / OBPPC frameworks  as a core subset of RGM, enabling disciplined pricing and portfolio choices by occasion and channel  Identify and unlock pricing headroom while protecting affordability and competitiveness across price segments  2. Affordability & Counter-Insurgent Brands Strategy   Lead the system affordability agenda to effectively counter local and insurgent brands  Shape portfolio, pack-price architecture, pricing ladders, RTM choices, and execution models to win in value and entry price segments  Partner with bottlers to ensure consistent, scalable, and economically viable affordability execution  realisations 3. Innovation as an RGM Lever   Use innovation (product, pack, format, and execution) as a key lever for revenue and margin capture  Continuously build business cases that align bottlers and the system toward improved realizations and revenue capture  Ensure innovation choices are tightly linked to RGM objectives and affordability needs  4. Channel Strategy & Execution Excellence   Develop and execute  channel-specific RGM and affordability strategies  in close collaboration with bottlers  Drive superior execution across pre-store and in-store environments to improve NARTD basket size and purchase incidence  Design segmented execution plans with category leads, integrating distribution, velocity, equipment deployment, and salesforce capability  5. MIS, Analytics & Competitive Benchmarking   Build and own  robust MIS  to track channel-wise pricing, pack-price architecture, and execution for both KO and key competitors  Benchmark RGM practices versus  other beverage and CPG players , translating external learnings into system-relevant actions  Leverage outlet-level data and digital tools to identify granular optimization opportunities  6. Capability Building & System Enablement   Lead development of  execution excellence tools, RGM playbooks, and governance mechanisms   Drive commercial capability building in line with global priorities across Commercial, Marketing, and Finance  Utilize the  Bottler Capability Framework  to support execution capability expansion, equipment investments, and sales effectiveness  7. Insights, Governance & Decision Support   Own the  IE diagnostic agenda , ensuring insights are translated into clear, solution-oriented actions  Communicate insights effectively to senior stakeholders,