Senior Manager, Brand Management

Summary: Job Title:   Senior Manager, Brand Management GERMANY   Location:   Germany   Reports To:   Director, Brand Management     Role Purpose   The Senior Manager, Brand Management plays a critical role in delivering   high-quality   brand execution for the   German   marke t   and will lead one of our iconic brands . As part of a   fast paced   frontline marketing team, this role focuses on   local activation, adaptation of centrally developed plans, and   end-to-end   delivery of brand initiatives   across channels and consumer occasions.   The role requires a   resourceful, analytical, and   hands   on   marketer   who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the   German   local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.   This role is ideal for a marketer who can bring together consumer insight, activation discipline, and   cross functional   leadership to drive business results and brand relevance.     What   You’ll   Do for Us   Brand Execution & Market Activation   Assess local consumer opportunities using research, insight,   and   in   market   performance data.   Develop and execute activation plans across paid, owned, and earned channels.   Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and   customer specific   programs.   Ensure   all brand touchpoints are consistent with brand identity, positioning, and communication principles.   Operational Brand Management   Localize and activate global and OU assets; adapt materials for   German   needs while ensuring brand governance and compliance.   Lead   end-to-end   execution cycles, managing timelines, approvals, budgets, and delivery of assets.   Partner with   cross functional   teams to ensure full alignment and integration of brand plans within the   local   operating ecosystem.   Cross Functional   Collaboration   Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.   Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure   high quality   output.   Collaborate with IMX and Media teams to drive effective amplification and integrated communications.   Insights, Analysis & Performance   Monitor brand performance across   KPIs   including NR, GP, brand health, distribution, penetration, and campaign effectiveness.   Use insights to   identify   opportunities, refine ongoing activity, and guide future planning.   Lead   post campaign   and post launch evaluations to build learning loops and strengthen future execution.   Leadership & Ways of Working   Operate with autonomy, delivering complex   workstreams   and making executional decisions within established frameworks.   Role model   agility, creativity, discipline, and structured   problem solving   in a   resource   constrained   environment.   Provide informal coaching and direction to junior project contributors or   cross functional   partners.   Uphold operational excellence, attention to detail, and accountability across all brand activities.     Qualifications & Requirements   Bachelor’s   degree   required .   6–8 years   of experience in brand management or marketing activation ( end-to-end   project delivery).   German language   required   Strong understanding of consumer insights, brand development, and   multi ‑ channel   activation.   Ability to interpret data, research, and insights to inform   execution   choices.   Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and   bottler   teams.