Strategic Operations Lead, Monetization

We are looking for entrepreneurial spirits to join our Global Monetization Product and Tech team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

This role is part of the TikTok's Monetization organization and holds a strong focus on advertiser needs and is dedicated to excellence in developing products and execution. We work with advertisers from all verticals to develop the next generation of monetization solutions and to make TikTok an essential growth channel for businesses of all sizes. We are on the critical path to delivering TikTok's Ads revenue, defining the long-term monetization strategy, and delivering insights that drive the product roadmap.

Responsibilities: - Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising - Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines - Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making - Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth - Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets - Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising