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Performance Marketing Specialist- Ad Operations

CoStar Group

SydneyMid
Sign in to applyVerified 1h ago
Location
Sydney
Work model
On-Site
Level
Mid
Posted
13h ago

Skills

Salesforce

About this role

Performance Marketing Specialist- Ad Operations Job Description Job Summary This role supports the Domain commercial sales team and other parts of the business (as appropriate) in managing the setting up, delivery, optimisation and reporting insights on key account campaigns across a range of digital properties both wholly owned by Domain (onsite) and / or in partnership with partner sites and affiliates (on network / off network / Audience Extension). This is done in order to drive better ROIs, and the role is involved in communicating results to all relevant stakeholders.

Responsibilities

As a Performance Specialist, your primary role will see you working with key internal stakeholders providing support to them in optimising their bookings to the outlined performance goals. You will be involved in exploring new platforms and testing new traffic sources to continue Domains ability to advertise in attention areas You will play a key role in identifying key clients to nurture and ultimately increase their activity with Domain You will share your expertise and experience on campaign management and give recommendations to drive results and ROI for the advertiser. You are able to have a great time, have good stakeholder management skills and can coordinate the campaign set up and management with the What Success Looks like Ensuring campaigns are set up accurately and in a timely manner Supporting key stakeholders and high value accounts to ensure best delivery and performance optimisation. Support liaison across consumer and commercial teams and lead Ad-Ops projects Programmatic & Guaranteed Trading / Campaign Management to ensure the successful delivery of our campaigns across the appropriate platform(s) for each campaign Work with internal and external stakeholders to resolve any issues with the creative, manage the creative trafficking process and timelines to ensure correct assets are delivered in time for go live Provide a high-level of service to both internal and external clients to ensure issues and enquiries are managed quickly and to the satisfaction of the client Margin Management for any campaigns you are responsible for Promptly communicate unresolved issues to the relevant Account Manager and / or management if any issues arise during the course of a campaign Conducting new projects to support the business’s key strategic decisions .Testing effectiveness of various digital platforms, placements and formats. Key Stakeholders You will be responsible for managing and maintaining a strong relationship with a Key Account Partner and Account Coordinator aligned to your patch Engage and collaborate with the Ad Tech team to help drive and facilitate change Manage and protect a strong working relationship with your fellow Performance Specialists which can include covering workloads when people are on holidays or sick. Being a point of contact and be available for collaboration with external parties such as marketing agencies and commercial clients About You 3+ years' experience in Ad Operations / sales role within the Media industry Google Ads, Google Analytics and/or Facebook Blueprint qualification highly regarded DFP / Google AdVManager or DBM Certification Proficiency with publisher/agency ad serving systems (DFP, DBM, DCM, Google Ads, FB Ads Manager), third-party ad serving tools (Sizmek, Facilitate) and CRM systems (Salesforce) Knowledge of Tag Management systems and creative troubleshooting experience Proficient in the use of Google Apps suite of products (Gmail, Google Docs, Sheets) Programmatic Trading, ad trafficking &/or data management experience &/or Analytics tools experience highly regarded Demonstrated knowledge of HTML, 3rd party ad tags, and other forms of digital ad code Digital Media background and understanding of Digital Media Trafficking, Digital Media ecosystem and advertising platforms, media buying Previous experience handling advertising bookings & campaign delivery Proven

Performance Marketing Specialist- Ad Operations at CoStar Group, Sydney | Yoinka