Brand Manager - GNPI - Arm & Hammer In-License and TAG

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Church & Dwight is seeking a Brand Manager – GNPI – Arm & Hammer In-License and TAG (The Accelerator Group) to join our Global New Product Innovation team. This role is responsible for leading product and strategy development for Arm & Hammer and TAG Personal Care brand category extensions. The Brand Manager will identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the brands into adjacent categories and support long-term business growth.

The Brand Manager – GNPI will lead upstream innovation efforts to identify new category extension opportunities grounded in consumer needs, market trends, and brand right-to-win. This individual will translate consumer and marketplace insights into actionable product concepts, platform strategies, and commercialization plans. This role will partner closely with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to evaluate opportunities and bring selected innovation initiatives from concept through commercialization. The Brand Manager will independently lead key, high-visibility projects, develop business cases, manage Stage Gate activities, and provide regular recommendations and progress updates to senior leadership.

Hybrid: The role will be based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Accountabilities and Responsibilities Shape the future growth of Arm & Hammer and TAG brands by identifying and developing category extension opportunities grounded in consumer needs, market trends, and brand right-to-win. Lead upstream innovation efforts to define new spaces for brand expansion and translate consumer and market insights into actionable product and platform strategies. Partner with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth. Evaluate consumer needs, market trends, competitive activity, and category dynamics to identify potential innovation and adjacent-category opportunities. Develop and assess new product concepts, consumer propositions, product positioning, and launch strategies. Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, operational implications, and commercial viability. Lead financial analysis, P&L evaluation, forecasting, and scenario planning to support investment recommendations and strategic decision-making. Present business cases and strategic recommendations to senior leadership to secure alignment and investment. Lead the end-to-end development of selected category extension initiatives from early-stage concept through commercialization. Lead concept validation, consumer research, financial analysis, commercialization planning, and Stage Gate activities. Apply consumer marketing research tools and techniques to assess consumer needs, concepts, positioning, claims, and purchase intent. Develop retailer sell-in strategies and partner with Sales to support customer presentations and successful commercialization. Lead